Yasemin Akcakaya

Director, Loyalty, Personalization, CRM, Retail, CVS Health (Former)

Marketing Executive who combines strategic vision, strong analytical thinking and keen grasp of market trends to drive aggressive profitable growth in highly competitive B2B, B2C, Online and Retail landscapes. Develops innovative and impactful strategies that drive loyalty and consumer engagement. Leverages collaborative, holistic and analytical leadership style to inspire innovation and execution across all initiatives. Deep experience in the areas of customer retention, customer experience, loyalty marketing, CRM, personalization, campaign effectiveness, marketing analytics, and consumer & customer research. Passion for leading teams, solving customer problems and driving growth for businesses with purpose.

My Sessions

Breakout 2: Charting Retail’s Future with Advanced Location Data