SVP Consumer Direct, Kenneth Cole Productions
TJ Papp is the SVP of Consumer Direct for Kenneth Cole Productions, the iconic NYC brand who over the years has created progressive, often provocative advertising for which the brand is known.
TJ is responsible for overseeing the buying, merchandising, digital marketing, financial planning, product management, UX design, engineering, data science, IT, analytics and insights, and customer service functions. In his current role he drives an offense focused on a consumer-centric operating model, that will accelerate a seamless connection across Kenneth Cole’s Digital and physical portfolio to power up future growth.
Previous to his role at Kenneth Cole Productions, TJ held several global leadership roles within Nike, Inc. including product management and merchandising. Most recently TJ led the Global Integrated Digital Strategy for Nike supporting the NikeWomen’s Category with a focus on increasing consumer connection (engagement, conversion, frequency, retention).
Marketers have access to more data than ever before; access to consumers has never been so easy. But with 64% of shoppers indicating that retailers “don’t really know them,” the market has called for a shift in strategy to connect and retain a meaningful connection with the consumer. In this timely session, Molly Bruttomesso, VP […]