Susan MacDermid

Founder + CEO, Ascendant Network

Founder of the Ascendant Network. The Ascendant is an exclusive, invite-only, professional network that empowers an individual’s professional advancement. It’s focused on building a community of the most prominent + progressive marketing executives — those who are leading the transformation of marketing.

A digital industry veteran with 15+ years experience crafting digital strategies for brand advertisers and media companies. Clients have included 25 of the world’s top 100 brands from the consumer electronics, CPG, entertainment, finance, hi-tech, luxury, retail, and travel industries.


+ 15 years international management experience, having worldwide and regional responsibility; running Asia-Pacific, the EU, and the Americas for event and hi-tech companies and global advertising agencies.

+ Accomplished event entrepreneur, successfully launching 4 new event brands, extending existing event brands into 3 new geographies in the Americas, and into Japan and India — doubling profit in 4 years.

+ An award-winning digital strategist with a Cannes Lion in 2013 and over a dozen international awards for marketing innovation.

My Sessions

Ascendant Interview: Building Lasting Connections with Consumers at Speed

What leads retail success? What are the learnings retail rockstars pick up on the long road to the C-Suite? Our signature Ascendant Interview highlights renowned change-agents who share how to embrace your unique talents to ascend further in your career.   In this Interview, product guru Gunjan Bhow discusses his incredible journey from Microsoft to […]