GM & Head of Transformation, Simon Data
Richard Demato is GM and Head of Transformation at Simon Data, the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. Prior to joining Simon, Richard partnered with CxOs and senior leaders across the value chain at F500’s and high-growth startups to design and implement data-driven strategies, operating models and product/service innovations.
According to major consultancies like Accenture, Boston Marketing Group, and McKinsey, personalization will be the prime driver of marketing success within the next five years. Retailers are especially feeling the pressure with the rise of competitive DTC brands that have the advantage of owning many of their critical customer touchpoints. So, what does the future […]