Chief Experience & Marketing Officer, MGM Resorts
Experience across several industries, with a focus on hospitality and leisure, retail, consumer products and financial services. Areas of expertise include customer loyalty, analytics, customer experience, e-commerce, digital media, CRM, communication strategy throughout the customer journey (email, direct mail, mobile), customer segmentation, mobile app development, brand and consumer insights.
Senior Marketing Executive known for building high profile global brands in Canada, US. and Asia. Highly respected and influential marketing leader with a talent for devising and executing cutting- edge marketing strategies in the hospitality, entertainment, financial services, telecommunications and retail industries. Extensive experience transforming brands, aligning brands with culture, leading internal brand alignment and unleashing the power of digital to drive guest experiences. A track-record for leading and building award winning teams. Recognized as one of the top people managers at MasterCard and an actively sought industry conference speaker. Work has been recognized at many awards shows including Cannes.
Evolving technology and consumer expectations have created both complexities and opportunities for customer-centric business leaders – rendering the roles of the Chief Merchant, Chief Marketer, CTO, CIO, CDO, and Chief Experience Officer among others more multifaceted and blurred than ever before. Recognized as change agents, a new suite of leadership has emerged to keep pace […]