VP, Digital, Bliss
Karilyn Anderson is the Vice President, Digital at Bliss, a spa skincare brand that combines 20+ years of professional skin expertise with cutting-edge innovations and nourishing ingredients to create products that leave you – and your skin – glowing. Karilyn was brought on to revamp the digital marketing strategy and hire a team of experts to take the brand to the next level on its journey to disrupt the mass skincare aisle. Prior to joining Bliss, she led global digital marketing at NYX Professional Makeup, a division of L’Oreal, encompassing ecommerce, CRM, loyalty and digital innovation. Previously, she headed up CRM and loyalty at Kiehl’s Since 1851 where she designed and launched the brand loyalty program, Kiehl’s Rewards. With more than 10 years of professional experience in retail, marketing and digital, Karilyn champions creating compelling consumer journeys and communicating brand values through innovative digital experiences and services.
A native of Connecticut, she earned a BS from Lehigh University and an MBA from The Tuck School of Business at Dartmouth College. Karilyn now lives in Los Angeles, CA and is passionate about skiing, soccer, running and really anything that involves the outdoors!
The rise of social and digital media has demanded an increased supply of high-quality content from brands. In order to keep up, marketers are increasingly tapping into the power of influencers to fuel an always-on content engine. These influencers have brought a new degree of speed, scale, and efficiency to the creation of branded content […]