Frank Hamlin

EVP & Chief Customer Officer, GameStop

Frank Hamlin serves as Executive Vice President and Chief Customer Officer for GameStop, a role he was appointed to in June of 2019.

As CCO, Frank is responsible for defining and driving the company’s overall customer-centric initiatives as it relates to Marketing, customer loyalty, the omnichannel business, strategy and innovation. He previously served as GameStop’s Chief Marketing Officer, where he oversaw all aspects of strategic marketing, as well as leading cross-functional teams in delivering consumer- and brand-centric strategies, pursuing new business opportunities, and driving new customer acquisitions and brand affinity programs to help make video game culture come to life in every neighborhood. Frank brings more than 25 years in retail marketing, strategy, customer loyalty and e-commerce expertise to GameStop.

Frank returned to GameStop in 2018, after having served as CMO from 2014 to 2016. In the interim, he was Executive Vice President and CMO for Tailored Brands, the parent of Men’s Wearhouse, Jos. A Bank, and Joseph Abboud, among others.

Prior to GameStop, Frank served in Marketing and Operations leadership roles for other notable organizations, including Guitar Center, E-Miles, LLC, H.E. Butt Grocery, and Brierley & Partners to name a few.

Frank is an avid music hobbyist, and presently serves on the Board of Directors of Tuesday Morning, a public upscale retailer that specializes in name-brand closeout merchandise.

My Sessions

The Self-Disruptive Leader: Modern Retail’s Agile C-Suite

Evolving technology and consumer expectations have created both complexities and opportunities for customer-centric business leaders – rendering the roles of the Chief Merchant, Chief Marketer, CTO, CIO, CDO, and Chief Experience Officer among others more multifaceted and blurred than ever before. Recognized as change agents, a new suite of leadership has emerged to keep pace […]