Chief Customer Officer, CM Group
Cassie is Chief Customer Officer for CM Group, a family of global marketing technology brands including Sailthru, Campaign Monitor, Delivra, Emma, Vuture and Liveclicker; her team partners closely with marketers to help them optimize their email and retention programs.
Cassie assumed her current role when CM Group acquired Sailthru in late 2018. Prior to the acquisition, Cassie held various executive positions at Sailthru over a six-year period, working to help top media and retail brands to strengthen customer retention with multi-channel personalization and predictive analytics. Formerly a Sailthru client and a long-time consumer marketer, Cassie joined Sailthru from Gerson Lehrman Group where as VP Marketing & Analytics, she led GLG’s intrapreneurship efforts and evangelized lean development across the organization. Prior to GLG, she served as VP Marketing for Savored (acquired by Groupon in 2012).
Previously, Cassie was an early employee at TheLadders.com, where she spent several years managing marketing and analytics for the company’s subscription business. She began her career as a media and technology analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with leading digital brands such as AOL and SapientNitro.
Personalization is no longer a ‘nice to have’ for retail organizations. The pressure to innovate only continues to quicken to keep pace with changing consumer – and market – demands. Fully mature personalization enables companies to become completely nimble in how they interact with each individual customer and increases not only customer lifetime value, but […]