Bhaji Illuminati

VP, Marketing, Social Native

As VP of Marketing, Bhaji was the first person in marketing at Social Native, recruited to bring the company out of stealth mode and develop, operationalize and maintain the company’s overall marketing strategy. Bhaji oversees all aspects of marketing, including content, brand, lead generation, sales enablement, PR, partner marketing and events. Prior to Social Native, Bhaji was the director of marketing at the leading financial tech startup, Taulia, where she built the department and strategy from the ground up. Bhaji’s focus on growing early-stage startups to market-leading brands gives her a keen eye for how technology has the power to transform industries.

Social Native is a marketplace technology company that connects brands with content creators for authentic, high-quality content on demand. With 250k creators and 500 brands in the network, Social Native is quickly becoming the go-to for branded content & micro-influencer marketing.

My Sessions

Breakout 1: How (+Why) to Extend the Shelf Life of Influencer Content

The rise of social and digital media has demanded an increased supply of high-quality content from brands. In order to keep up, marketers are increasingly tapping into the power of influencers to fuel an always-on content engine. These influencers have brought a new degree of speed, scale, and efficiency to the creation of branded content […]