Head of Platform Sales & Strategy, Verizon
Vijay Rao is Vice President, Head of Sales for Verizon Platforms. Prior to that, he led Client Strategy & Sales at Adap.tv – one of the earliest Programmatic Video Platforms that became—at the time—AOL’s biggest acquisition in 2013. Vijay played a key role in driving Product Strategy and integration into the new entity.
Vijay started his career with 10 years of experience at media agencies. He was most recently at Zenith-Optimedia, where he headed up strategic planning for T-Mobile. In particular, Vijay helped lead the charge to integrate the agency’s traditional and digital teams, along with developing measurement to better align the dynamics of paid and social media.