Shiv has a successful history of building powerful global brands, serving multiple business stakeholder needs and driving measurable business results. He has worked in executive level positions on both the agency side and at Fortune 50 companies over 17 years and across three industries. He has experience in brand strategy, product positioning, integrated marketing campaigns, digital product development, media planning and marketing innovation. He has been recognized by Ad Age as a Media Maven and has been featured on the publication’s cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 19).
The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multi-stakeholder Visa brand platform and communications model, re-imagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand through the creation of a global media network and forming the largest multi-dimensional partnership with Twitter in its history.
Shiv is also author of the book, “Social Media Marketing for Dummies” and has written for the Harvard Business Review online, Ad Age, Newsweek and other publications. Shiv also sits on the DMG World Media Board of Governors and advises early stage startups.
In celebration of Ascendant’s 5th birthday, we’ll share the fascinating and sometimes surprising stories of how 3 Ascendants became CMO. Kristin Patrick, who served as PEPSI CMO for 8 years, will lead Shiv Singh — newly minted CMO as of July 2019, sophomore CMO Ronalee Zarate-Bayani, and 3-year CMO Heidi Browning in a conversation […]