CEO, Pilgrim Soul
Shawn Gold has over 20 years of experience in communications planning, digital marketing, content strategy and revenue optimization for consumer facing internet companies. Today he is Chief Marketing Officer at Lowell Herb Co., one of the fastest growing, most talked about cannabis companies in the North America. Previous to Lowell, he was Corporate Marketing Officer at TechStyle Fashion Group, an industry leading platform to build global fashion brands. TechStyle brands include Fabletics, JustFab, ShoeDazzle, FabKids and SavageXFenty.
Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world’s largest storytelling platform and one of the fastest growing mobile content sites in the world. Previously he oversaw sales, marketing and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN. Until 2007, he was CMO, head of marketing & content for MySpace.
Cannabis is a stock market darling du jour, but this highly competitive new market comes with some incredible challenges. From legalities to changing consumer perceptions, Cannabis marketers must think fast in this burgeoning market to outpace competitors and avoid legal repercussions. In this session, you’ll hear from top cannabis marketers about the challenges they […]