SVP & CMO, Align Technology
Raj Pudipeddi is Senior Vice President and Chief Marketing Officer with global responsibility for marketing and Align’s product portfolio including the Invisalign and iTero product brands. Mr. Pudipeddi is an accomplished executive with over 24 years of business leadership and brand building experience across consumer goods and telecom, and joined the company in February 2019. He started his career at Procter & Gamble and served in a number of leadership roles across businesses in North America, Asia and Latin America. Most recently, he served as Chief Marketing Officer and Director, Consumer Business at Bharti Airtel, an Indian telecom leader. Mr. Pudipeddi earned an M.B.A. degree from the Indian Institute of Management, Lucknow, India, and a Bachelor of Engineering degree from the Gandhi Institute of Technology in India.
CMOs have always been responsible for superior brand building, awareness, and engagement. And the role is quickly evolving; as we settle into the new “normal” of constant change, CMOs are acting more like CEOs, becoming ever-more intertwined with business strategy + transformation. As the role of CMO evolves, customer-centricity, digital sustainability + agility become key […]