Partner + CMO, Ascendant Network
Marti has two decades of experience in digital strategy with focus on marketing, media, emerging media technology, commerce and digital merchandising. She brings a unique perspective having spent time on the agency, brand, tech and publisher sides of the transformative digital marketing industry. Most recently Marti served as Senior Vice President of iMedia overseeing industry-leading executive marketing summits, iMediaConnection.com, and Marketing Leadership Exchange (MLX). Prior to establishing her marketing consultancy, Alpine Collective in 2009, she served as VP, Marketing and Client Solutions for start-up Sportgenic, a vertical sports network with patent-pending media management technology designed to connect brands with passionate sport enthusiasts. Previously, Marti served as VP, Digital Distribution & Partner Strategy for Real Branding (acquired by Anthem with clients including ABC Daytime, Warner Bros. Home Entertainment, Anheuser-Busch (InBev), Unilever, Levis Strauss Signature and the Darden Restaurant Group. For these clients, she was instrumental in developing digital brand strategy and media roadmaps using consumer insights, competitive assessment and partnership opportunities. Marti has used her media expertise in a number of other transformative marketing roles, including Media Director for CARAT Fusion, e-Commerce Marketing Specialist for PETCO, and Digital Media Strategist/Analyst for LOT21 (acquired by Carat).
Earlier this year Techstyle’s global VIP membership surpassed 5 million active members, making it one of the largest membership-based fashion companies in the world. This milestone caps a momentous year for TechStyle, in which the company expanded its brand portfolio, exceeded $750 million in annual revenue, and experienced double-digit growth in retail. The burning question […]