CMO, Tribune Publishing
Dynamic leader with 25 years of media and consumer marketing experience. Successful track record of strategic planning, motivating teams and launching innovative campaigns that drive results exceeding budgeted audience, revenue and digital subscription goals.
As publishers shift from print to digital subscriptions and seek to take advantage of multiple revenue streams, one overarching goal is to maximize revenue without inundating their users with ads. For many, that means turning to personalization rather than a “one-size-fits-all” approach. In this lively session, Mark Campbell, Chief Marketing Officer at Tribune Publishing […]