Chief Media Officer, TechStyle
Laura Joukovski is the Chief Media Officer at TechStyle Fashion Group, a portfolio of digital fashion brands based in Los Angeles. Laura leads an internal agency for advertising across all TechStyle brands, including: JustFab, ShoeDazzle, Fabletics, Fabkids and Savage X Fenty. Laura’s org is an innovative, data-driven, in-house team that runs from concept to execution on creatives, media buying and marketing sciences. The team deploys >$150M in global advertising to drive growth across the brands. Laura has been a pioneer in building TechStyle, since joining as part of the FabKids acquisition in 2013. She was the original GM for Fabletics at launch, built the backbone for TechStyle’s data-driven culture developing a global analytics team, and now drives growth across TechStyle brands in her CMO role.
Earlier this year Techstyle’s global VIP membership surpassed 5 million active members, making it one of the largest membership-based fashion companies in the world. This milestone caps a momentous year for TechStyle, in which the company expanded its brand portfolio, exceeded $750 million in annual revenue, and experienced double-digit growth in retail. The burning question […]