Lara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike, Gap and General Mills. Currently, she is the Chief Marketing Officer of Intuit, the maker of the financial solutions of QuickBooks, TurboTax and Mint. She is responsible for global marketing and communications in support of Intuit’s mission to power prosperity for customers around the world.
Before joining Intuit, Lara was Vice President, Worldwide Prime and Amazon North America Marketing, where she was responsible for driving growth of the Prime membership program globally, running all paid, owned and earned channels to optimize go-to-market performance. She also led end-to-end marketing for Amazon across channels and categories for the North America region.