CMO, Diageo Beer & Head of Smirnoff
Jay Sethi was appointed Vice President, Brand Marketing for Smirnoff and Emerging Brands in 2016. In his role, Jay manages the North America Marketing and business team for the World’s #1 Vodka and Diageo’s largest brand. Additional portfolio brands include Naked Turtle Rum, Gordon’s Gin and Vodka, and Rumpleminze. Jay has a strong passion for inclusion and diversity. He was instrumental in creating the “Love Wins” campaign for the Smirnoff brand in partnership with the Human Rights Campaign (HRC) celebrating love and acceptance.
Jay came to Diageo from Procter & Gamble as the Director of North America COVERGIRL, returning the brand to growth through new and exciting partnerships, including the NFL and The Hunger Games movie franchise. He previously led the portfolio strategy across P&G’s beauty brands, re-launched the company’s iconic Ivory brand, delivered significant growth on the Olay anti-aging business, and developed the company’s health and beauty strategy for its Walmart stores division.
Jay is known as an innovative marketer with expertise in transforming big brands through advanced digital, retail, media and entertainment marketing. He has received numerous awards, including a “40 under 40” Marketing Leadership Award from Advertising Age, a “Rising Star” National Marketing Award from the Association of National Advertisers (ANA), Clio awards for “Best Integrated Campaigns” on COVERGIRL, numerous Effie awards including recognition for Smirnoff’s digital “Drinks Engine,” just to name a few.
Jay graduated from The University of Chicago and previously worked in the world of Chicago politics with roles in the U.S. Senate and top political campaigns. Jay is fluent in Spanish and is proudly multicultural as a Mexican and Indian American.