CMO, IBM Global Business Partners
Jacqueline D. Woods is the Chief Marketing Officer, IBM Global Business Partners. She is responsible for driving marketing efforts for the Next Generation Partner Ecosystem and IBM’s channel business, with a focus on growing business partner momentum in IBM Cloud and AI technologies.
In this role, Jacqueline brings her leadership around modernizing the digital marketing experience through execution and enablement of business partner go-to-market strategies.
Previously, she was the CMO of IBM Global Financing where she led Marketing & Communications, Strategy, and Offerings Development. She was also responsible for developing C-Suite relationships, specifically for CFOs and CMOs, and is an expert in helping companies integrate business and technology priorities across divisions and enterprises to accelerate revenue growth. Prior to this role, she was the Global Vice President heading Cloud, Analytics, Mobile, Security, and Industry solutions Marketing for the IBM System division. Jacqueline has over 20 years of experience in technology, working at top firms such as Oracle, GE, and Verizon. She has held P&L and senior leadership roles in Strategy, Sales and Business Development in commercial and consumer-based Fortune 500 companies covering Communications, Banking and Financial Services, Technology and Industrial sectors.
Last year, researchers at Portland State and NC State’s Poole College of Management reviewed the hiring policies of 3,000 of the largest publicly traded U.S. companies. What they found shouldn’t surprise savvy leaders: the companies that exercised diversity + inclusion policies were more innovative, released more products + churned out more patents than their competitors. […]