SVP, Americas, Integral Ad Science
Harmon Lyons is a media, data and technology executive with leadership experience in both start-up and mature organizations. He’s led sales, business development and client services teams within the publisher, technology and agency businesses.
Harmon brings a unique mix of technical knowledge and business expertise to the table.
He currently leads The Americas for Integral Ad Science, a data and technology company focused on media quality. He previously built and led the Global Business Development function at IAS. His work at IAS helped lead to the acquisition of the company by Vista Equity Partners in July 2018.
Prior to IAS, Harmon was a member of the executive team at Resolution Media, Omnicom’s global search, social, and performance marketing agency where he last served as the Managing Director and Global Vice President of Business Development where he oversaw double digit growth of the company and over $500MM in ad spend.
He also spent over 10 years at Microsoft, where he ran several different sales and service teams across the country. Harmon helped build some of the first online advertising programs for financial services advertisers from TD Ameritrade to State Farm. He also helped launch the Digital Circular initiative at Microsoft with Best Buy, Kohl’s and Target.
Harmon has been recognized with several awards for outstanding performance for his work in client services, sales, and sales leadership including Manager of the Year, Team of the Year, Region of the Year, and several individual sales awards.
He is a strong industry advocate and leader; providing thought leadership and council to the media, data and technology industries.
As the media universe continues both to fragment and to become ever more regulated, the stakes of the two key questions behind every ad impression go up. Those questions are: 1) what’s the ROI on my spend? and 2) is the environment where my ad appears both safe and suitable for my brand? In today’s […]