Caroline Sheu

SVP, NA Marketing, Ancestry

Caroline Sheu serves as the SVP of NA Marketing at Ancestry, where she is responsible for delivering the region’s $1B+ revenue via best-in-class, full funnel marketing. Caroline brings almost 20 years of experience transforming marketing organizations to adapt to rapidly changing consumer and technology trends. Prior to Ancestry, Caroline was the VP of Global Digital and Customer Marketing at GAP, where she led the central marketing org driving digital and mobile first transformation across the company’s 5 omnichannel brands (Gap, Old Navy, Banana Republic, Athleta, and Intermix). Prior to Gap, Caroline was the CMO at Care.com (NYSE: CRCM), the leading online marketplace for care services, where she achieved over 25% YoY revenue growth through marketing and product innovation – including new mobile products, new pricing and packaging, and new distribution channels. Before Care.com, Caroline spent 10 years in digital gaming and entertainment, heading marketing at Disney Interactive, Sony Network Entertainment, and EA Online. During this time, Caroline launched seven No. 1 iPhone gaming apps, the innovative toys-to-life action video game “Disney Infinity,” which was nominated for the 2014 Nickelodeon Kids’ Choice Awards, a global music streaming service, two video-on-demand services, and several leading digital gaming services.

Caroline holds B.A.’s in Political Science and in East Asian Studies from UCLA, an M.A. in Asian Studies from UC Berkeley, and a J.D./M.B.A. from The University of Chicago.

My Sessions

Leveraging Machine Learning to Accelerate Mobile Engagement

In mobile advertising, clicks are not the only indicators of intent. Micro-interactions such as swipes, scrolls, and tilts are all strong indicators of consumer attention and intent. In collecting billions of these attention data points, Yieldmo has found a direct correlation between the signals that take place between the impression and the click. This helps […]