CMO, Columbia Care
Bryant Ison is Columbia Care’s Chief Marketing Officer. Bryant has over 18 years of brand marketing experience working on some of the world’s most iconic brands such as Pepsi, Band-Aid and Clorox Bleach. Most recently Bryant was at PepsiCo where he led the Global Aquafina Water brand and launched numerous drinks innovations as well as a super-premium Overnight Oats brand named Makers Oats. Prior to PepsiCo, Bryant spent a number of years at Johnson & Johnson Consumer Companies where he not only worked on brands such as Band-Aid and K-Y but he won a Gold Lion at Cannes and many other awards for a groundbreaking augmented reality app called Band-Aid
Magic Vision. While on the K-Y brand Bryant was instrumental in guiding the brand to a new “intimacy” focused positioning which tripled the brand size over 3 years and opened new directions for breakthrough innovation. Prior to J&J, Bryant worked at the Clorox Company where he developed and launched the Clorox Bleach Pen. Bryant’s early career started in the U.S. Peace Corps where he lived in the West African country of Mali and worked with small entrepreneurs to found and grow their fledgling businesses. Bryant has an MBA from the University of Michigan Business School and a B.S. in Biology from the University of Utah.
Cannabis is a stock market darling du jour, but this highly competitive new market comes with some incredible challenges. From legalities to changing consumer perceptions, Cannabis marketers must think fast in this burgeoning market to outpace competitors and avoid legal repercussions. In this session, you’ll hear from top cannabis marketers about the challenges they […]