Babs Rangaiah

Executive Partner, Global Marketing iX, IBM

Babs Rangaiah currently leads global marketing solutions for the Interactive Experiences unit of IBM.

Prior to joining IBM, Babs was the Vice President of Global Media Innovation & Ventures for Unilever in the US for three years and before that he was the Vice President of Global Communications Planning for all Unilever Global Brands and was based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.

Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the Media space. In 2008 & again in 2012, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year, Digiday’s 2011 top marketing “tweeter” and of the Internationalists 2013 top 100 marketers.

Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble.

My Sessions

Free Agent: From Beauty to the Bell – The Journey of a Rockstar CMO

Just this year, Marisa Thalberg was named as one of “The Most Innovative CMOs in the World” by Business Insider. From beauty at Revlon, Unilever, and Estee Lauder, to Global Chief Brand Officer at Taco Bell, Marisa has lead marketing on both coasts and made extraordinary discoveries on her journey to the top.    In […]