Senior Director, Public Policy & International, IAB
Alex Propes is the Senior Director of Public Policy at the Interactive Advertising Bureau. Propes is responsible for policy development and advocacy before state, federal and international governments and consumer protection regulatory bodies. Before joining IAB in 2013, Alex served as a lobbyist for the European-American Business Council, where he led the organization’s advocacy efforts on European privacy laws, including the General Data Protection Regulation. Prior to his tenure at EABC, Alex worked for U.S. Senator Ted Stevens, the then President pro tempore and Chairman of the Senate Commerce Committee.
In this session, David Grimaldi will explain what the legislation means for marketers. Topics include: Where do we stand on federal standards? What’s the timeline? What should marketers be doing? What are high + low risk compliance issues? What are recommended changes in technology, processes, contracts? What is recommended third party vendor oversight?